A local store, owned right here in Wellington
See how it works
The ownership of GoodFor Wellington changed as of early 2026
GoodFor Wellington is locally owned and operated, and retains the principles of supplying a wide range of everyday essentials items in a package-free format has not.
GoodFor Wellington, properly local
Alison grew up in the UK and has lived and worked in Wellington for the past 35 years. Olivia was born and bought up in Wellington. We are Wellington locals, have a Wellington business, are involved in local organisations, and want to support other local businesses and organisations.
The ownership has changed, we are now locally owned and operated, but the principles of supplying a wide range of everyday essentials items in a package-free format has not.
Sharing a loathing of the normal supermarket shopping experience and preferring to shop at smaller local shops, GoodFor has always been a relaxed and easy shopping experience. We want this to continue, whilst also increasing our stock levels and products that are available.
Locally owned and operated means the decision making stays in Wellington, we support local businesses where we can, and have regular contact with customers, suppliers and the team. Decisions made around the Wellington store are done with the Wellington community and local knowledge in mind.
What local ownership means for you
By being hands-on local owners, we can see what is happening in the store on a regular basis, we are here and actively involved in all aspects of the business.
Local buying decisions
Being in Wellington and regularly in the store, I see what it is selling well, what customers are looking at and for.
More local suppliers
Building a rapport with our suppliers is important to me, meeting with them, speaking with them and having a shared understanding of how we can help reduce packaging and support and promote each other. Not simply being a business but building a future for our city.
A store shaped by its customers
To me, being present in the store regularly is an important way of connecting with our customers. Finding out what they are wanting, seeing first hand what is being purchased and how, is vital to creating the shopping experience we want to portray.
What we believe good shopping should look like
Less packaging
Stocking your pantry without having to see a whole range of plastic and cellophane packages staring back at you is achievable by doing your shopping at a refillery store.
Buying what you want in your own containers, saves lots of unnecessary packaging.
Better choices without the lecture
Not everything can be done at once, start small and work your way through your pantry, bathroom and laundry cupboards.
You don’t need fancy jars, or matching containers to make a difference, start with what you have – a recycled jam jar, an empty shampoo bottle. If they can be cleaned and used again, use them.
That in itself is avoiding waste and unnecessary purchases.
Good food should be easy to buy
GoodFor supplies quality products for everyday consumption.
We supply organic and spray-free where possible, for everyday items, not just speciality items.
Know the people behind the products
As a locally owned business we like to have direct dealings with our suppliers.
Meet the GoodFor Wellington team
Alison
Owner / Store Manager
Originally from the UK I have lived and worked in Wellington for over 35 years. I am a very reluctant shopper and loathe the regular supermarket shopping experience!
Favourite thing currently in the store
The fact I can do the majority of my shopping in one place, saves me a lot of stress!
Holly
Assistant Manager
I’ve been lucky enough to be a part of the GoodFor team since 2021. When I’m not in-store I enjoy knitting, swimming and trying out new recipes.
Favourite thing currently in the store
I always make sure I’m stocked up with our Maple Syrup and Tahini to use in my baking!
ILCA Nationals 2027 at Worser Bay Boating Club
GoodFor Wellington will be a sponsor for the NZ ILCA nationals at WBBC in January 2027.
Food or product donations
GoodFor Wellington uses Foodprint and Everybody Eats to try and reduce any waste of products that might not otherwise be sold.
Pop in and say hello
Come and check out our store, view all the great products we have in stock, meet the team. Find out how much of your regular shop you are able to do in one place, in a relaxed, package free environment.